Calling these men “Manfluencers,” the report notes that about half of this group generally enjoys doing the grocery shopping. More than three-quarters make the grocery list and 74 percent clip coupons.
Midan also ran the numbers for Quartz and found that the same percentage of women surveyed do the majority of grocery shopping and cooking as men, confirming the idea that there is much more gender equality in these activities than there used to be. Writing the list, buying the food, and preparing it for her family was once the sole domain of a wife.
But even if there is increasing gender parity when it comes to buying and preparing food, women are still responsible for the majority of household duties. Mothers spend nearly double the time that fathers do on unpaid work each week. On a given day, more than 80 percent of women spend time doing household chores such as cooking, cleaning, or household management, compared to 65 percent of men. Women also spend more time on chores when they do them. Mothers also report being more exhausted than fathers, part of which may be due to the fact that men are able to get three more hours of leisure time each week.