Curves, a chain of women-only fitness center franchises, claims nearly 10,000 locations in more than 85 countries. Heavin and his fellow co-founder, his wife Diane, sold Curves International to an private equity firm in October, but they remain prominently featured on the company’s website. The Heavins say they “share a passion for and commitment to women’s health and fitness.” But his massive donation to the right-wing super PAC is only the latest in a long pattern of their efforts
in support of policies that undermine women’s equality in the workplace and restrict women’s access to health care services.
American Crossroads spent $91 million to elect Mitt Romney over President Obama. Romney refused to endorse key pro-women legislation including the bipartisan Violence Against Women Act, the Lily Ledbetter Fair Pay Act, and the Paycheck Fairness Act, but backed reinstating the “global gag rule” on even discussing abortion as a family planning option and supported the infamous Blunt Amendment to allow employers to deny health benefits that go against their personal views. Crossroads also worked to help far-right extremists like Todd Akin, Richard Mourdock, and George Allen. Much of the American Crossroads attack strategy focused on criticizing Obamacare and those who backed the effort to expand health insurance access to all Americans.
In addition to helping fund American Crossroads, the Heavins also combined to give $92,400 to the House and Senate Republican campaign arms, $2,500 to Texas Governor Rick Perry (R), $30,800 to the Republican National Committee, $7,300 to Romney’s campaign, and $2,500 to House Speaker John Boehner (R-OH) in 2012.
And this past election isn’t the only time that Curves and the Heavins have worked against women’s reproductive rights. Gary Heavin pledged hundreds of thousands of dollars for controversial “pregnancy crisis centers” that try to talk women out of abortions and have been accused to providing false information. They also made large donations to abstinence-only education programs — programs which often misinform and make teens more likely to engage in risky behavior and become pregnant. Curves also pulled its funding for the Susan G. Komen Breast Cancer Foundation over its objection to the charity’s funding for Planned Parenthood’s breast cancer screening services. In a 2004 editorial, Mr. Heavin attacked Planned Parenthood’s sex education literature, writing “I have a 10-year-old daughter. I would absolutely not allow her to be exposed to this material. I don’t want her being taught masturbation and told that homosexuality is normal.”
That anti-choice and anti-LGBT stance was further demonstrated when Curves partnered with the American Family Association — a group that has been identified by the Southern Poverty Law Center as a “hate group.” They joined for a 2009 healthy recipe contest and sold a Curves fitness CD on the AFA’s website. Gary Heavin has also been an outspoken enthusiast for televangelist Pat Robertson, who has blamed natural disasters on same-sex marriage equality and blamed 9/11 on abortion, the separation of church and state, and civil liberties groups.