What Message Does This Commercial Represent In The African American Community

The Reverend Al Sharpton tried to speak up for the Black Agency that Burger King let go early during this year. I heard several people Get on the Rev. about this very reason. This is why you have a Black voice when you try to sell goods in the Black community.  For that matter any community, but ours is dumped on without warning or worth.  This Ad can say a lot of things, but what does it really say?

One thing is that the White agency that put this Ad out in the Black community does not care what image we as Blacks should be seen it. Remember that the most terrible things seems to happen to us on the most simple levels.

You view it and you decide:


I posted this without stating anything, only to let you decide.





The Rev. Al's Logic:

Activists pressuring Burger King

to increase business dealings with blacks said a boycott of the

world’s No. 2 fast food company’s restaurants would begin on

Wednesday in New York City.

Black civil rights leader the Rev. Al Sharpton said in a letter sent on Tuesday to Colin Storm, chief executive of the unit of British conglomerate Diageo, that picketing would begin on that day at restaurants in New York.

But Sharpton, who last month met with Storm at Burger King corporate headquarters in Miami, said he would not immediately call for a wider boycott in the hope of resolving the dispute. Sharpton said he hoped Storm would respond by Oct. 16.

Burger King: Action Unjustified

A spokeswoman for Burger King, with 7,830 U.S. restaurants, said she had not yet seen Sharpton’s letter. The company has said the threatened boycott was unjustified and that minority owners of Burger King outlets strongly opposed the action.

Rachel Noerdlinger, a spokeswoman for Sharpton, said New York was chosen as the launching site for a boycott because no Burger King restaurants in the city were owned by blacks.

A timetable for expanding the boycott, which was to begin with Sharpton picketing a midtown Manhattan outlet, had not been fixed, she said. Advocates of the boycott, whose scope was unclear, last month had talked of actions in as many as 10 U.S. cities.

Sharpton and his supporters, including the Nation of Islam, have said Burger King reneged on a 1996 promise to build as many as 225 restaurants in inner-city neighborhoods. They have also said they want Burger King to spend more money on advertising to blacks and to hire blacks to help with a U.S. equity offering which may come in 2001.

Burger King has said that its business with black suppliers has more than doubled in recent years, it will consider hiring black investment bankers for its equity offering and 1,173 of its U.S. restaurants are owned by minorities. It was not clear how many of the minority owners were black.

Storm said in a letter to Sharpton last week that the only likely winner of a boycott would be La-Van Hawkins, a black entrepreneur and Burger King-franchisee in Detroit who is locked in a $1.9 billion court battle with the company. For its part, Burger King has countersued, saying Hawkins owes $8 million in back fees.

In his three-paragraph letter, Sharpton angrily accused Storm, newly in place at Burger King, of attempting to divide sentiment among blacks by meeting separately on the dispute with another black leader, Rev. Jesse Jackson.

“The meeting with Rev. Jackson can only be interpreted as an attempt to divide the black community over the concerns involving the Burger King Corp.,” Sharpton said.

READ MORE:

This Is How To Divide Black Focus.