Saturday, October 20, 2012

Abortion-Related Election Ads Spiked In October

Campaign ads on abortion, contraception, and Planned Parenthood have spiked in the last month, from abortion-related ads running in just 14 races in September to more than 1,500 mentions of abortion in 50 races in the last week, according to data from Kantar Media CMAG. Eleven new ads on abortion aired in House and governor races on Wednesday alone.

The chart from CMAG shows how much ads containing mentions of abortion, contraception, and Planned Parenthood have proliferated recently:


Independent groups are running a number of ads targeting abortion issues as well. A ThinkProgress analysis of CMAG data found that conservative groups — such as Women Speak Out, Susan B. Anthony’s List,, and Campaign for American Values — dropped at least $300,000 on anti-abortion ads between October 9 and October 15.

Susan B. Anthony List’s new super PAC Women Speak Out ran at least $129,000 worth of misleading ads since October 9 that feature an alleged “abortion survivor” and singles out health care reform. Other ads revive the criticism that the Affordable Care Act’s birth control provision violates Americans’ religious freedom, even though the law provides accommodations for religious organizations. The Hyde Amendment also significantly limits when federal funds can be used to pay for abortion services, and health care reform maintained the existing restrictions.

According to a recent USA Today/Gallup poll, abortion is the most salient election issue for almost 40 percent of women.

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