Rock Hill Herald, a newspaper in South Carolina, printed a large ad for a big gun sale in Rock Hill on the same page as its coverage of Friday’s massacre in Newtown, Connecticut. The ad, which touted Christmas discounts on Smith & Wesson assault rifles, ran in Saturday’s edition on pages A4-A5:
The editor, Paul Osmundson, has issued an apology for the placement of the ad, noting “Please be assured that this was neither intentional nor the fault of the advertiser.” “Advertisements are usually placed days before the newspaper lands on your doorstep. In this case, the advertisement in question was placed Thursday morning. … Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologize.”
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