Twenty Top Selling Domestic Beers, Is Yours There?

Even though beer may be slowly losing its commanding lead of the alcohol market share while craft beer gains followers, Big Beer still sells huge volumes. SymphonyIRI Group, a Chicago-based market research firm, has compiled data on the 20 top selling domestic beers. This data is based on the most recent 52-week person, and sales from supermarkets, drugstores, gas/convenience stores and mass market retailers excluding Walmart. The data does not include sales at club stores or liquor stores -- so the volume and sales is actually considerably higher than what is listed below.



Check out the 20 top selling domestic beers:

1. Bud Light
Cases sold:269,135,600
Average price per case: $20.26
Total sales: $5,452,052,000

2. Budweiser
Cases sold: 101,760,300
Average price per case: $20.21
Total sales: $2,056,722,000

3. Coors Light
Cases sold: 101,651,900
Average price per case: $19.85
Total sales: $2,017,366,000

4. Miller Lite
Cases sold: 86,678,030
Average price per case: $19.80
Total sales: $1,716,281,000

5. Natural Light
Cases sold: 72,036,540
Average price per case: $15.41
Total sales: $1,110,150,000

6. Busch Light
Cases sold: 49,320,380
Average price per case: $14.96
Total sales: $737,926,300

7. Busch
Cases sold: 43,696,500
Average price per case: $15.39
Total sales: $672,443,100

8. Michelob Ultra Light
Cases sold: 43,696,500
Average price per case: $15.39
Total sales: $672,443,100

9. Miller High Life
Cases sold: 32,215,610
Average price per case: $15.49
Total sales: $499,148,300

10. Keystone Light
Cases sold: 32,654,530
Average price per case: $14.71
Total sales: $480,261,800

11. Natural Ice
Cases sold: 24,161,730
Average price per case: $14.91
Total sales: $360,287,600

12. Bud Light Lime
Cases sold: 11,354,010
Average price per case: $25.91
Total sales: $294,227,200

13. Ice House
Cases sold: 14,545,810
Average price per case: $16.20
Total sales: $235,627,900

14. Pabst Blue Ribbon
Cases sold: 269,135,600
Average price per case: $15.89
Total sales: $233,392,000

15. Bud Ice
Cases sold: 13,535,730
Average price per case: $17.05
Total sales: $230,767,400

16. Yuengling Traditional Lager
Cases sold: 10,036,280
Average price per case: $21.89
Total sales: $219,679,200

17. Bud Light Platinum Lager
Cases sold: 7,285,657
Average price per case: $26.31
Total sales: $191,701,900

18. Steel Reserve High Gravity Lager (Liquid Crack)
Cases sold: 9,660,888
Average price per case: $18.29
Total sales: $176,728,700

19. Blue Moon Belgian White Ale (Most underrated Beer in the bunch, Great with food)
Cases sold: 5,215,089
Average price per case: $31.01
Total sales: $161,708,100

20. Coors 
Cases sold: 7,635,134
Average price per case: $19.25
Total sales: $147,010,300