A graphic promoting this product features the bleeding target superimposed on a picture of apparent actual gun safety lobbyists. One of the people standing in the background is Colin Goddard, a survivor of the Virginia Tech massacre who was shot four times during that mass shooting and still carries three bullets in his hip and shoulder.
On Twitter, Goddard asked the shooting target company to stop using his image to promote their product:
Hey @ZombieInd would u remove pic w/me off your ad 4 "Gun Control Lobbyist" shooing targets pls? Already been shot... pic.twitter.com/sSOAj0YXfQ
— Colin Goddard (@clgoddard) July 9, 2013
Zombie Industries recently redesigned an “ex-girlfriend” target to make it appear less human after it sparked outrage from women’s groups arguing that it “turns violence against women into a joke and promotes the idea that men should want to kill their ex-wives or ex-girlfriends.” They continue to market a shooting target which closely resembles President Obama.